Miami HEAT Press Release
“Midnight Madness Event” at AmericanAirlines Arena Offers Surprise Activations
Miami, FL – Today, the Miami HEAT formally unveiled its “Vice Nights” City Edition uniform. Vice Nights is the sequel to last season’s enormously successful Vice campaign. The Vice Nights uniform is black with the classic HEAT silhouette from 1988 colored in laser fuchsia and blue gale, and features the original Miami Arena script across the chest and a reimagined HEAT ball and flame logo sporting the Vice Nights color combination. The uniform was designed in-house by Miami HEAT Graphic Designer, Brett Maurer, and inspired by HEAT history and the city of Miami in the 1980’s.
HEAT fans are encouraged to come to AmericanAirlines Arena for the Vice Nights Midnight Madness event, which will begin at midnight on Thursday, for their chance to be among the first to get their hands on a Vice Nights jersey and merchandise, and to experience other surprise Vice Nights activations happening exclusively at the Arena.
Vice is back!https://t.co/8ktA12XBUy pic.twitter.com/x5wnIiPhA4
— Miami HEAT (@MiamiHEAT) November 4, 2018
In addition, all HEAT fans will be able to take advantage of the following promotions:
In-Store at Midnight Madness Event
Amex® Card Members, get a free customizable New Era Hat when they purchase their Vice Nights jersey with their Amex Card. Available on a first-come, first-served basis. Terms and conditions at HEAT.com/Amex
Online Exclusively at TheMiamiHEATStore.com
Free shipping within the continental U.S. for all Vice Nights merchandise purchases over $100 made online at TheMiamiHEATStore.com.
In-Store and Online
Purchase a Vice Nights jersey and get a free Vice Nights gym towel and a pair of Vice Nights sunglasses (while supplies last) as well as a coupon redeemable for 15% off a future purchase (future purchase cannot include Vice Nights jersey).
It’s all about the details!
Be amongst the 1st to get your #ViceNights gear right here at @AAarena Thursday night at midnight. https://t.co/8ktA13fdj8 pic.twitter.com/sJzH1MIGtp
— Miami HEAT (@MiamiHEAT) November 5, 2018
The team has launched a special website, HEAT.com/ViceNights, which showcases digital elements of the campaign including photography, video, upcoming promotions and activities and much more.
The HEAT will wear the Vice Nights uniform for the following games:
| November 9th | vs. Indiana | November 27th | vs. Atlanta | December 22nd | vs. Milwaukee |
| November 10th | vs. Washington | November 30th | vs. New Orleans | February 23rd | vs. Detroit |
| November 12th | vs. Philadelphia | December 2nd | vs. Utah | February 25th | vs. Phoenix |
| November 18th | vs. LA Lakers | December 4th | vs. Orlando | February 27th | vs. Golden State |
| November 20th | vs. Brooklyn | December 20th | vs. Houston | April 7th | @ Toronto |
– Miami HEAT
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