Miami Dolphins, Hard Rock Stadium Ink New Deal With Empower

Miami Gardens, FL – The Miami Dolphins and Hard Rock Stadium have formally announced a brand new partnership with Empower, a provider of retirement services and personal financial planning.

The partnership between the Dolphins and Empower will entail new branding found at Hard Rock Stadium, specifically at the 200 level, along with social media posts across all platforms. Empower will also officially be known as the Official Retirement Services Partner of the Miami Dolphins and Hard Rock Stadium. Lastly, Empower will sponsor the Miami Open, held at Hard Rock Stadium every spring.

ABOUT EMPOWER

Empower is officially known as the second-largest retirement services provider in the US, totaling $1.6 trillion in assets for more than 18 million investors. This isn’t their first partnership with the National Football League, as the home of the Denver Broncos is known as Empower Field at Mile High Stadium. This move with the Dolphins will also aim to expand their visibility in the South Florida market, specifically with people who move to the area following retirement.

We are excited to kick off our partnership with @HardRockStadium and the @MiamiDolphins! Whether it’s NFL games, the Miami Open tennis tournament, other major sports endeavors, or big-name concerts, we can’t wait to be a part of some of the world’s most exciting events:… pic.twitter.com/zuFToTnhJV

— Empower (@EmpowerToday) August 15, 2024

“The Miami Dolphins and Hard Rock Stadium are the leading providers of sports and entertainment in South Florida and beyond,” said Empower president and CEO Edmund F. Murphy III. “Empower is very pleased to align its brand with an organization that has a legacy of teamwork, dedication, and commitment to excellence. Through this new partnership, we will have the opportunity to deliver our value proposition to a broader NFL audience and new audiences.”

This deal with the Miami Dolphins and Empower will also provide engagement opportunities and other benefits for other events that take place at Hard Rock Stadium, including Miami Hurricanes college football, the F1 Miami Grand Prix, the 2026 FIFA World Cup, and a litany of concerts scheduled for the coming months.

“As a company, our mission is to help people understand the value of planning for what’s ahead, for what’s next in their lives,” said Empower Chief Marketing Officer Steve Jenks. “We believe our partnership with the Dolphins can help highlight the idea that anyone can lead the life they want with a focus on the future.”